Balance de las mesas redondas internacionales organizadas por UniFrance

16 JULIO 2020

Del 26 de mayo al 7 de julio del 2020, UniFrance ha organizado una serie de 7 mesas redondas semanales, internacionales y en inglés, sobre la Nueva Realidad de la industria del cine, con el objetivo de volver a pensar el futuro de este sector a nivel mundial. Pueden consultar los vídeos y las actas a continuación.

Desde comienzos de la crisis de la Covid-19, se está hablando de una «nueva normalidad». La cadena tradicional del cine ha sufrido cambios sin precedentes, creando un nuevo ecosistema que ha surgido desde la urgencia, con unas consecuencias que van a durar a largo plazo. En este contexto, desde UniFrance estamos convencidos de que toda reflexión sobre el futuro del cine mundial debe hacerse desde el diálogo, la cooperación y la colaboración, en todos los niveles de la industria del cine.

El objetivo que UniFrance se ha propuesto con la organización de estas mesas redondas ha sido el de reunir a los profesionales más experimentados e innovadores del cine mundial, para que nos ofrezcan su visión experta y precisa sobre todos los temas que nos conciernen en la actualidad. Todas las mesas redondas han estado moderadas por el asesor y periodista británico Michael Gubbins.

El medio digital Satellifacts propone descargar más abajo las actas de cada mesa redonda, en francés.

#1 – LOS NUEVOS DESAFÍOS EN LOS SECTORES DE LA VENTA Y LA DISTRIBUCIÓN

En un contexto en el que los principales mercados del 2020 están favoreciendo la versión digital, ¿cuál será el impacto, tanto a corto como a largo plazo, de la crisis actual en las estrategias de adquisición y distribución?

Participantes:

- Carole Baraton, Charades (Francia)
- Adolfo Blanco, A Contracorriente Films (España)
- Nicolas Brigaud-Robert, Playtime (Francia)
- Vanja Kaludjercic, Festival Internacional de Cine de Róterdam (IFFR) (Países Bajos)
- Tom Quinn, Neon (Estados Unidos)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/gagouJJSQWg

#2 - COMERCIALIZACIÓN DEL CINE: ESTRATEGIAS INNOVADORAS Y NUEVOS MODELOS ECONÓMICOS
En una serie de experiencias realizadas recientemente, se ha combinado la solidez de la economía digital con la economía tradicional del cine en salas y en festivales. ¿Se podrán seguir aplicando estos modelos y así crear un nuevo ecosistema?

Participantes:

- Louisa Dent, Curzon (Reino Unido)
- Ariane Giroux-Dallaire, Sphère Films (ex-mk2 Mile End) (Canadá)
- Richard Lorber, Kino Lorber (Estados Unidos)
- Radu Mihaileanu, ARP (Auteurs Réalisateurs Producteurs) (Francia)
- Andrea Occhipinti, Lucky Red (Italia)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/uzpkjNQGpRs

#3 - EL PAPEL DE LAS INSTITUCIONES PÚBLICAS

En tiempos de crisis, ¿de qué manera pueden las instituciones públicas y los fondos de ayuda para el cine, apoyar la diversidad cultural y las estructuras independientes? ¿Cómo hay que definir su función?

Participantes:

- Simone Baumann, German Films (Alemania)
- Liza Diño-Seguerra, Film Development Council (Filipinas)
- Daniela Elstner, Unifrance (Francia)
- Mathieu Fournet, CNC (Francia)
- Claudia Triana De Vargas, Proimágenes (Colombia)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/aX29UdZ8EpY

#4 - ESTRATEGIAS PARA EL ÉXITO EN LA PROMOCIÓN DE LA ANIMACIÓN FRANCESA EN EL EXTRANJERO

Participantes:

- Benoît Berthe Siward, The Animation Showcase (Reino Unido)
- Charlotte Boucon, SND (Francia)
- Annemie Degryse, Lunanime & Lumière (Bélgica)
- Kristina Frajtic, Blitz Film & Video Distribution (Croacia)
- Chance Huskey, GKids & Animation Is Film Festival (Estados Unidos)
- Eugene Kim, Bucheon International Animation Festival (Corea del Sur)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/op3j1twBnok

#5 - LA INCLUSIÓN Y LOS ÓSCARS - PRESENTACIÓN ESPECIAL DE LA AMPAS

Los dirigentes de esta institución han evocado la edición 2021 de los Óscars, así como las diferentes iniciativas que la Academia está llevando a cabo para aumentar la variedad entre los miembros, con el fin de convertirse en una organización artística más inclusiva.

Con la participación de la dirección de la AMPAS: David Rubin, Dawn Hudson, Lorenza Muñoz & Meredith Shea

En este enlace pueden ver el debate en su totalidad: https://youtu.be/BXompsxiBc8

#6 - EL FUTURO DE LA EXHIBICIÓN
El extraordinario cierre de los cines en todo el planeta ha tenido efectos devastadores para toda la cadena de valores del cine. En el nuevo ecosistema que se ha creado, ¿en qué condiciones podrán los cines volver a comercializar las películas?

Participantes:

- Florence Almozini, Film at Lincoln Center (Estados Unidos)
- Nathanaël Karmitz, mk2 (Francia)
- Ted Mundorff, Arclight (Estados Unidos)
- Jane Shao, Lumière Pavilions (China)
- Kim Van Der Werff, Focus Arnhem, miembro de Europa Cinemas (Países Bajos)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/_SVujJruSLA

#7 - ¿UNA NUEVA REALIDAD PARA EL CINE? RESUMEN DE LAS MESAS REDONDAS DE UNIFRANCE

Este último encuentro tiene como objetivo reunir las ideas y planteamientos surgidos en las distintas mesas redondas, y redactar una lista de conclusiones y sugerencias para las acciones futuras.

Participantes:

- Anne Thompson, Indiewire (Estados-Unidos)
- Bérénice Vincent, Totem Films (Francia)
- François Yon, Playtime (Francia)

En este enlace pueden ver el debate en su totalidad: https://youtu.be/8mik2mG2wzo

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Galería de medios

Videos

20 JULIO 2020

UniFrance Discussion Series #1: The new challenge of sales and distribution

Sales and distribution companies had already been through a few years of Digital Disruption and many were exploring new models when the virus struck. And they were among the most impacted with stark choices needing to be made about films they had acquired, rapid shifts in marketing strategies and with key markets, including the Cannes Market, shifting online. The experience of online-only release has been challenging but may offer big lessons for the future shape of their business. There have also been potential opportunities emerging in markets, where the lack of US blockbusters has left gaps. This panel will look at lessons learned but will focus on the structure and support needed for a new ecosystem.

Panelists :
- Carole Baraton, Charades
- Adolfo Blanco, A Contracorriente Films
- Nicolas Brigaud-Robert, Playtime
- Vanja Kaludjercic, International Film Festival Rotterdam
- Tom Quinn, Neon

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #2: Innovative strategies and business models for films releases

The fragility of traditional film industry business models was a focus for debate long before the coronavirus struck. That discussion was sometimes defensive but a part of the film industry was increasingly bullish about new opportunities, notably in the online, mobile and on-demand fields. Some of the most interesting models are not about displacing the ‘traditional’ industry but about uniting the strengths of the Digital Economy with the Experience Economy of cinemas and festivals. They also tend to look beyond national boundaries and use tools to find, engage and mobilise audiences. The Covid shutdown has created some momentum behind these approaches - the question is whether a new reality has been created. Has the crisis generated compelling evidence for new options? Will necessity force change? And what can industry and public support do to speed reform?

Panelists :
- Louisa Dent, Curzon (UK)
- Ariane Giroux-Dallaire, MK2 Mile-End (Canada)
- Richard Lorber, Kino Lorber (USA)
- Radu Mihaileanu, ARP (France)
- Andrea Occhipinti, Lucky Red (Italy)

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #3: The role of public institutions

Public sector institutions and industry funds play an indispensable role in supporting the sustainability and cultural diversity of the film industry. That role has never been more important that during the Covid crisis, where public support is keeping much of the industry alive. The post-lockdown position of funds and institutions may be extremely challenging, with severe economic downturn undermining the ability to make progress. The potential opportunities raised in this UniFrance series will put new demands on public bodies, which may be forced to make new and challenging decisions about priorities. This session will look at how different institutions are thinking about the post-lockdown future.

Panelists :
- Simone Baumann, German Films (Germany)
- Liza Diño-Seguerra, Film Development Council (Philippines)
- Daniela Elstner, UniFrance (France)
- Mathieu Fournet, CNC (France)
- Claudia Triana de Vargas, Proimágenes (Colombia)

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #4: Successful strategies to promote French animation worldwide

France is the leading producing country of animated films in Europe and number three worldwide. French animation combines a strong know-how, supported by world-class schools and animation studios, with artistic visions of directors celebrated at international festivals. If there is a recognizable and distinctively French style of animation, there is also a great diversity of creativity and technique among French filmmakers.

This workshop will look at the territories in which French animation works best and will ask questions, including: What has changed over the last decades? What are the different strategies for acquiring and promoting French animated films abroad? Which PR, marketing and technical tools are used by producers, sales agents, distributors, festivals and platforms to get the word out for these films and engage audiences? Is there a way to better spotlight French filmmakers of animated shorts and features?

Panelists :
- Benoit Berthe Siward, The Animation Showcase (UK)
- Charlotte Boucon, SND (France)
- Annemie Degryse, Lunamine & Lumière (Belgium)
- Kristina Frajtic, Blitz (Croatia)
- Chance Huskey, GKids & Animation is Film FF (USA)
- Eugene Kim, Bucheon International Animation Festival (South Korea)

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #5 - Inclusion and The Oscars: A special presentation from the AMPAS

Join executive leadership from The Academy for updates on the upcoming 93rd Oscars (2021) and hear about their ongoing efforts to diversify membership and be an inclusive arts organization.

Speakers:
- David Rubin, President, AMPAS
- Dawn Hudson, CEO, AMPAS
- Lorenza Muñoz, Managing Director, Member Relations and Awards, AMPAS
- Meredith Shea, Associate Director, Member Relations and Awards, AMPAS

The presentation will be moderated by Rajendra Roy, The Celeste Bartos Chief Curator of Film, MOMA
Questions from the audience will be moderated by Michael Gubbins, Consultant, UK

Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #6: The future of exhibition

The closure of cinemas had an immediate and devastating effect across the whole value chain. Some of those theatres are now seriously concerned about their future: they lost millions while closed, reopening dates keep shifting in certain countries and the confidence of the public in attending screenings is still open to question, even after reopening with strict safety measures. The crisis did create an opportunity for emerging on-demand platforms to grow their film audience, and reports suggest they have made a considerable impact. Cinemas also found innovative ways to maintain the link with their audiences. How is the near and mid-term future looking for arthouse cinemas and multiplexes? What will be the impact of the last few months on the theatrical industry?

Panelists :
- Florence Almozini, Film at Lincoln Center (USA)
- Nathanael Karmitz, mk2 (France)
- Ted Mundorff, Arclight (USA)
- Jane Shao, Lumière Pavilions (China)
- Kim Van Der Werff, Focus Arnhem, member of Europa Cinemas (Netherlands)

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

21 JULIO 2020

UniFrance Discussion Series #7: New Realities? Summing up the UniFrance discussions

The final workshop looks to summarise and share the findings of the UniFrance debates. The report of the discussions across the sector will be shared with industry delegates at the end of the workshops. This final session will be a chance to bring together the ideas and thoughts in the sessions to offer some possible conclusions and actions. It will be an interactive session with experts offering their view but with an emphasis on reactions from participants through social media.

Speakers :
- Anne Thompson, Indiewire (USA)
- Bérénice Vincent, Totem Films (France)
- François Yon, Playtime (France)

The series will be moderated by consultant and journalist Michael Gubbins.
Follow us #UniFranceTalks

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